| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11449-AUTO-0822 | 手动 | $25 | $645.60 | $2,862.52 | 22.55% | 103 | 52,438 | 865 | 1.65% | $0.75 | 11.91% | 34.5% | 超预算 |
| 11449-MB-0822 | 手动 | $35 | $611.46 | $3,131.22 | 19.53% | 116 | 64,257 | 848 | 1.32% | $0.72 | 13.68% | 32.7% | 超预算 |
| 11449-MP-Boyleg | 手动 | $10 | $381.93 | $1,455.28 | 26.24% | 53 | 40,111 | 509 | 1.27% | $0.75 | 10.41% | 20.4% | 超预算 |
| 11449-MB-核心 | 手动 | $10 | $204.06 | $1,250.85 | 16.31% | 45 | 13,887 | 418 | 3.01% | $0.49 | 10.77% | 10.9% | 超预算 |
| 11449-MP-One Piece | 手动 | $7 | $26.31 | $72.97 | 36.06% | 3 | 2,237 | 39 | 1.74% | $0.67 | 7.69% | 1.4% | 超预算 |
| 11449-ME-0923 | 手动 | $10 | $1.20 | $0.00 | ∞ | 0 | 55 | 2 | 3.64% | $0.60 | 0.00% | 0.1% | 超预算 |
| 11449-ME-Athletic | 手动 | $10 | $0.92 | $0.00 | ∞ | 0 | 45 | 1 | 2.22% | $0.92 | 0.00% | 0.0% | 超预算 |
| 合计 | -- | $107/天 | $1,871.48 | $8,772.84 | 21.33% | 320 | 173,030 | 2,682 | 1.55% | $0.70 | 11.93% | 100% |
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 11449-MP-Boyleg | boyleg swimsuits | phrase | $0.40 | 35,208 | 439 | $330.69 | $1,263.16 | 45 | 26.18% | 10.25% |
| 11449-MB-0822 | one piece swimsuits for women | broad | $0.45 | 13,723 | 317 | $239.00 | $1,337.32 | 49 | 17.87% | 15.46% |
| 11449-MB-核心 | swimsuits | broad | $0.28 | 9,050 | 290 | $142.76 | $756.92 | 29 | 18.86% | 10.00% |
| 11449-MB-0822 | womens swimsuits one piece | broad | $0.45 | 12,061 | 167 | $123.33 | $701.35 | 26 | 17.58% | 15.57% |
| 11449-MB-0822 | women's one piece swimsuit | broad | $0.45 | 13,131 | 146 | $105.45 | $475.08 | 18 | 22.20% | 12.33% |
| 11449-MP-Boyleg | boyleg one piece swimsuits | phrase | $0.43 | 4,897 | 70 | $51.24 | $192.12 | 8 | 26.67% | 11.43% |
| 11449-MB-0822 | women's one-piece swimsuits | broad | $0.45 | 7,217 | 67 | $44.58 | $164.94 | 6 | 27.03% | 8.96% |
| 11449-MB-0822 | women one piece swimsuits | broad | $0.45 | 7,740 | 65 | $42.18 | $224.52 | 8 | 18.79% | 12.31% |
| 11449-MB-核心 | swimming suits | broad | $0.28 | 2,827 | 80 | $38.55 | $433.55 | 14 | 8.89% | 17.50% |
| 11449-MB-0822 | swimsuit for women one piece | broad | $0.45 | 7,941 | 55 | $35.37 | $125.55 | 5 | 28.17% | 9.09% |
| 11449-MP-One Piece | one piece swimsuit | phrase | $0.45 | 2,237 | 39 | $26.31 | $72.97 | 3 | 36.06% | 7.69% |
| 11449-MB-核心 | bathing suits | broad | $0.28 | 2,012 | 48 | $22.75 | $60.38 | 2 | 37.68% | 4.17% |
| 11449-MB-0822 | black one piece swimsuits for women | broad | $0.45 | 2,253 | 28 | $18.99 | $102.46 | 4 | 18.53% | 14.29% |
| 11449-ME-0923 | one piece swimsuit women | exact | $0.40 | 55 | 2 | $1.20 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-ME-Athletic | athletic swimsuits for women | exact | $0.40 | 45 | 1 | $0.92 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | women's one piece swimsuits | broad | $0.80 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|
| 11449-MP-Boyleg | boyleg swimsuits for women | phrase | 23,901 | 275 | $204.63 | $888.59 | 32 | 23.03% | 11.64% |
| 11449-AUTO-0822 | boyleg swimsuits for women | 4,656 | 52 | $38.38 | $119.15 | 5 | 32.21% | 9.62% | |
| 11449-MP-Boyleg | boyleg one piece swimsuits for women | phrase | 3,104 | 35 | $26.13 | $122.75 | 5 | 21.29% | 14.29% |
| 11449-AUTO-0822 | one piece swimsuit women | 1,783 | 30 | $21.18 | $192.33 | 7 | 11.01% | 23.33% | |
| 11449-AUTO-0822 | boyleg swimsuit | 2,147 | 24 | $19.35 | $59.38 | 2 | 32.59% | 8.33% | |
| 11449-MB-0822 | one piece swimsuit women | broad | 1,138 | 28 | $18.92 | $79.17 | 3 | 23.90% | 10.71% |
| 11449-MB-0822 | one piece swimsuit women | broad | 1,377 | 25 | $17.14 | $119.56 | 4 | 14.34% | 16.00% |
| 11449-AUTO-0822 | swimming suits for women | 787 | 19 | $13.54 | $60.38 | 2 | 22.42% | 10.53% | |
| 11449-AUTO-0822 | athletic swimsuits for women | 603 | 16 | $12.10 | $96.36 | 4 | 12.56% | 25.00% | |
| 11449-AUTO-0822 | swimsuit for women | 1,120 | 16 | $12.02 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-0822 | one piece swimsuit women | broad | 543 | 13 | $9.07 | $52.78 | 2 | 17.18% | 15.38% |
| 11449-MP-Boyleg | speedo boyleg swimsuit women | phrase | 148 | 11 | $8.48 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | one piece swimsuit women | broad | 546 | 13 | $8.28 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | boyleg one piece swimsuits for women | 158 | 10 | $8.27 | $26.39 | 1 | 31.34% | 10.00% | |
| 11449-MP-Boyleg | boyleg swimsuit | phrase | 873 | 11 | $8.11 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | swimming suits for women | broad | 91 | 10 | $8.00 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | speedo swimsuit women | 111 | 10 | $7.38 | $26.39 | 1 | 27.97% | 10.00% | |
| 11449-MB-0822 | boyleg one piece swimsuits for women | broad | 120 | 8 | $6.45 | $29.99 | 1 | 21.51% | 12.50% |
| 11449-MB-0822 | one piece swimsuit women | broad | 395 | 10 | $6.17 | $32.99 | 1 | 18.70% | 10.00% |
| 11449-AUTO-0822 | swimsuit for women | 327 | 8 | $5.72 | $85.77 | 3 | 6.67% | 37.50% | |
| 11449-MB-0822 | one piece swimsuit women | broad | 364 | 8 | $5.49 | $46.38 | 2 | 11.84% | 25.00% |
| 11449-MB-核心 | swimsuit for women | broad | 192 | 13 | $5.38 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | swimming suits for women | broad | 162 | 8 | $5.36 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-Boyleg | women boyleg swimsuit | phrase | 82 | 7 | $5.16 | $52.98 | 2 | 9.74% | 28.57% |
| 11449-MB-0822 | one piece swimsuit women athletic | broad | 87 | 6 | $5.00 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-Boyleg | one piece boyleg swimsuit women | phrase | 203 | 6 | $4.86 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | womens one piece swimsuits | broad | 108 | 7 | $4.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | surfing swimsuits for women | 58 | 6 | $4.70 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-0822 | one piece swimsuit women | broad | 142 | 7 | $4.47 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | boyleg swimsuits for women | broad | 131 | 7 | $4.42 | $59.38 | 2 | 7.44% | 28.57% |
| 11449-MP-Boyleg | woman short sleeve boyleg swimsuit | phrase | 119 | 6 | $4.30 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | one piece swimsuit women | 424 | 6 | $4.29 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-AUTO-0822 | attraco swimsuits for women | 177 | 6 | $4.26 | $26.39 | 1 | 16.14% | 16.67% | |
| 11449-MB-0822 | boyleg one piece swimsuits for women | broad | 225 | 6 | $4.19 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | swimming suits for women | broad | 149 | 6 | $3.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | one piece boyshort swimsuits for women | broad | 39 | 4 | $3.59 | $29.69 | 1 | 12.09% | 25.00% |
| 11449-MB-0822 | one piece workout swim suit with legs | broad | 10 | 5 | $3.45 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | womens one piece swimsuits | broad | 83 | 5 | $3.44 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-One Piece | one piece swimsuit women | phrase | 199 | 5 | $3.37 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | unitard swimsuit for women | 29 | 5 | $3.36 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-AUTO-0822 | swimsuit for women one piece | 17 | 4 | $3.22 | $27.19 | 1 | 11.84% | 25.00% | |
| 11449-MB-0822 | one piece swimsuit women shorts | broad | 42 | 4 | $3.22 | $26.39 | 1 | 12.20% | 25.00% |
| 11449-AUTO-0822 | competitive swimwear | 6 | 4 | $3.21 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MP-Boyleg | charmleaks womens boyleg swimsuit | phrase | 37 | 4 | $3.17 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-Boyleg | one piece boyleg swimsuit | phrase | 41 | 4 | $3.17 | $59.38 | 2 | 5.34% | 50.00% |
| 11449-MP-Boyleg | women's boyleg swimsuit | phrase | 13 | 4 | $3.17 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | full swimsuit for swimming | broad | 5 | 4 | $3.16 | $19.99 | 1 | 15.81% | 25.00% |
| 11449-MP-Boyleg | boyleg swimsuit women | phrase | 69 | 4 | $3.12 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-Boyleg | womens boyleg swimsuit | phrase | 184 | 4 | $3.12 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | one piece swimsuits with cutouts for women | broad | 41 | 4 | $3.03 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | swimsuit for women one piece | broad | 34 | 4 | $3.01 | $52.78 | 2 | 5.70% | 50.00% |
| 11449-MP-Boyleg | boyleg one piece swimsuit | phrase | 95 | 4 | $2.98 | $32.99 | 1 | 9.03% | 25.00% |
| 11449-AUTO-0822 | unitard swimsuit for women | 4 | 3 | $2.97 | $29.69 | 1 | 10.00% | 33.33% | |
| 11449-MP-Boyleg | wimen boyleg swimsuit speedo | phrase | 67 | 4 | $2.91 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | competition swimsuits for women | 16 | 4 | $2.90 | $52.98 | 2 | 5.47% | 50.00% | |
| 11449-AUTO-0822 | boyleg one piece swimsuit | 6 | 3 | $2.90 | $32.99 | 1 | 8.79% | 33.33% | |
| 11449-AUTO-0822 | speedo swimsuit women | 151 | 4 | $2.86 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-0822 | one piece swimsuit women athletic | broad | 75 | 4 | $2.81 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | womens one piece swimsuits | 45 | 3 | $2.77 | $26.39 | 1 | 10.50% | 33.33% | |
| 11449-MB-0822 | swimsuit for women one piece | broad | 42 | 4 | $2.70 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | racing swimsuit women | 20 | 3 | $2.68 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-0822 | boyleg swimsuits for women | broad | 131 | 4 | $2.61 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MB-0822 | one piece swimsuit women shorts | broad | 22 | 4 | $2.60 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | womens boyleg one piece swimsuit | 33 | 3 | $2.58 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-核心 | swimming suits for women | broad | 58 | 6 | $2.57 | $26.39 | 1 | 9.74% | 16.67% |
| 11449-AUTO-0822 | women one piece swimsuits | 21 | 4 | $2.50 | $32.99 | 1 | 7.58% | 25.00% | |
| 11449-MP-Boyleg | womens boyleg one piece swimsuit | phrase | 23 | 3 | $2.50 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | women's sports & recreation one-piece swimwear | 15 | 3 | $2.44 | $32.99 | 1 | 7.40% | 33.33% | |
| 11449-MB-0822 | water aerobics swimsuits | broad | 54 | 4 | $2.43 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | one piece boyleg swimsuit women | 33 | 3 | $2.42 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-核心 | 2xl women boyshort swimsuit | broad | 8 | 5 | $2.41 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-MP-Boyleg | sporty boyleg swimsuits women | phrase | 9 | 3 | $2.40 | $32.99 | 1 | 7.27% | 33.33% |
| 11449-AUTO-0822 | swimsuit boyleg | 32 | 3 | $2.38 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-AUTO-0822 | b0d2r7hkss | 8 | 3 | $2.37 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MB-0822 | womens speedo one piece swimsuit | broad | 7 | 3 | $2.35 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | training swimming suits for women | 36 | 3 | $2.34 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-AUTO-0822 | one piece competition swimsuit with shorts | 4 | 4 | $2.34 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-AUTO-0822 | one piece swim with shorts | 6 | 3 | $2.29 | $0.00 | 0 | 99999999.00% | 0.00% | |
| 11449-MP-Boyleg | women boyleg one piece swimsuit | phrase | 9 | 3 | $2.26 | $0.00 | 0 | 99999999.00% | 0.00% |
| 11449-AUTO-0822 | boyleg athletic swimsuits women | 6 | 3 | $2.25 | $0.00 | 0 | 99999999.00% | 0.00% |
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 关键词数 | 投放数 |
|---|---|---|---|---|---|---|---|---|---|
| 11449-AUTO-0822 | 11449-AUTO-0822 | 52,438 | 865 | $645.60 | $2,862.52 | 103 | 22.55% | - | - |
| 11449-MB-0822 | 11449-MB-0822 | 64,066 | 845 | $608.90 | $3,131.22 | 116 | 19.45% | - | - |
| 11449-MP-Boyleg | 11449-MP-Boyleg | 40,105 | 509 | $381.93 | $1,455.28 | 53 | 26.24% | - | - |
| 11449-MB-核心 | 11449-MB-核心 | 13,889 | 418 | $204.06 | $1,250.85 | 45 | 16.31% | - | - |
| 11449-MP-One Piece | 11449-MP-One Piece | 2,237 | 39 | $26.31 | $72.97 | 3 | 36.06% | - | - |
| 11449-ME-0923 | 11449-ME-0923 | 55 | 2 | $1.20 | $0.00 | 0 | 99999999.00% | - | - |
| 11449-ME-Athletic | 11449-ME-Athletic | 45 | 1 | $0.92 | $0.00 | 0 | 99999999.00% | - | - |
7 个活动合计花费 $1,871.48、销售额 $8,772.84、ACoS 21.33%、订单 320 单、ROAS 4.69。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
7 活动每日预算合计 $107，30 天上限 $3,210，实际花费 $1,871（58%）。预算尚未吃满，投放量仍有提升空间——建议先清理低效花费（见下方否定词/低效关键词）再考虑放量。
11449-MB-0822（ACoS 19.5%，116单）、11449-MB-核心（ACoS 16.3%，45单） 表现健康，可适当加预算放大。
品牌相关搜索词（含 attraco）共 6 单、花费 $6.64、销售额 $158.34、ACoS 4.2%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
boyleg swimsuits（phrase，花费 $330.69，ACoS 26.18%）、one piece swimsuits for women（broad，花费 $239.00，ACoS 17.87%）、swimsuits（broad，花费 $142.76，ACoS 18.86%） 为花费最高关键词，需持续监控。