# 广告分析 · MSKU 21281（2026-08-30 ~ 09-28（近30天））

**店铺** USATTRACO-US（sid 110） · **7 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-28

> 预算使用率 88%——接近上限，部分活动可能 Out of Budget。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $2,060.60 | 广告销售额 | $6,695.05 |
| ACoS | 30.78% | ROAS | 3.25 |
| 广告订单 | 315 | CPA | $6.54 |
| 曝光 | 280,854 | 点击 | 2,219 |
| CTR | 0.79% | CPC | $0.93 |
| CVR | 14.20% | 日预算合计 | $78 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | 自动 | $18 | $546.11 | $1,176.12 | 46.43% | 57 | 41,863 | 629 | 1.50% | $0.87 | 9.06% | 26.5% |
| 21281 MB ra | 手动 | $18 | $449.16 | $2,162.94 | 20.77% | 101 | 63,814 | 460 | 0.72% | $0.98 | 21.96% | 21.8% |
| 21281 MB BRA | 手动 | $12 | $410.70 | $1,046.29 | 39.25% | 51 | 68,742 | 436 | 0.63% | $0.94 | 11.70% | 19.9% |
| 21281 MB 运动 | 手动 | $10 | $347.90 | $947.64 | 36.71% | 45 | 50,662 | 351 | 0.69% | $0.99 | 12.82% | 16.9% |
| 21281 MB 运动2 | 手动 | $10 | $261.49 | $977.24 | 26.76% | 44 | 47,609 | 275 | 0.58% | $0.95 | 16.00% | 12.7% |
| 21281 PT 闭环 | 手动 | $5 | $39.96 | $384.82 | 10.38% | 17 | 7,239 | 62 | 0.86% | $0.64 | 27.42% | 1.9% |
| 21281 Auto 同 | 自动 | $5 | $5.28 | $0.00 | ∞ | 0 | 925 | 6 | 0.65% | $0.88 | 0.00% | 0.3% |
| **合计** | -- | $78/天 | **$2,060.60** | **$6,695.05** | **30.78%** | **315** | 280,854 | 2,219 | 0.79% | $0.93 | 14.20% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-30 | $61.03 | $74.66 | 4 | 81.74% |
| 2026-08-31 | $57.48 | $337.22 | 17 | 17.05% |
| 2026-09-01 | $64.58 | $379.81 | 18 | 17.00% |
| 2026-09-02 | $66.99 | $203.31 | 9 | 32.95% |
| 2026-09-03 | $69.44 | $117.94 | 6 | 58.88% |
| 2026-09-04 | $68.26 | $244.29 | 12 | 27.94% |
| 2026-09-05 | $67.44 | $108.95 | 5 | 61.90% |
| 2026-09-06 | $66.89 | $268.25 | 13 | 24.94% |
| 2026-09-07 | $78.33 | $142.93 | 7 | 54.80% |
| 2026-09-08 | $79.20 | $126.94 | 6 | 62.39% |
| 2026-09-09 | $80.75 | $139.93 | 7 | 57.71% |
| 2026-09-10 | $78.08 | $245.88 | 12 | 31.76% |
| 2026-09-11 | $78.34 | $99.95 | 5 | 78.38% |
| 2026-09-12 | $79.24 | $240.88 | 12 | 32.90% |
| 2026-09-13 | $83.44 | $563.76 | 24 | 14.80% |
| 2026-09-14 | $78.74 | $239.90 | 10 | 32.82% |
| 2026-09-15 | $70.76 | $247.88 | 11 | 28.55% |
| 2026-09-16 | $72.04 | $332.83 | 16 | 21.64% |
| 2026-09-17 | $67.33 | $280.87 | 13 | 23.97% |
| 2026-09-18 | $73.11 | $502.74 | 24 | 14.54% |
| 2026-09-19 | $72.33 | $228.89 | 10 | 31.60% |
| 2026-09-20 | $69.81 | $368.83 | 17 | 18.93% |
| 2026-09-21 | $74.07 | $365.82 | 16 | 20.25% |
| 2026-09-22 | $71.20 | $46.98 | 2 | 151.55% |
| 2026-09-23 | $72.76 | $79.96 | 4 | 91.00% |
| 2026-09-24 | $61.49 | $192.90 | 10 | 31.88% |
| 2026-09-25 | $61.34 | $244.88 | 12 | 25.05% |
| 2026-09-26 | $70.36 | $207.90 | 10 | 33.84% |
| 2026-09-27 | $65.77 | $59.97 | 3 | 109.67% |
| 2026-09-28 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 35 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21281 MB ra | womens racerback tank tops | broad | $0.95 | 40,041 | 301 | $294.07 | $1,778.12 | 83 | 16.54% | 27.57% |
| 21281 MB 运动 | work out tops gym for women | broad | $0.96 | 23,598 | 125 | $123.32 | $505.86 | 24 | 24.38% | 19.20% |
| 21281 MB 运动2 | running tank tops for women | broad | $0.94 | 17,185 | 109 | $106.21 | $705.67 | 31 | 15.05% | 28.44% |
| 21281 MB 运动 | +workout tanks for women | broad | $0.96 | 5,659 | 100 | $100.16 | $186.91 | 9 | 53.59% | 9.00% |
| 21281 MB BRA | athletic tank tops for women built in bra | broad | $0.89 | 21,189 | 95 | $98.93 | $322.84 | 16 | 30.64% | 16.84% |
| 21281 MB BRA | tank tops with built in bras | broad | $0.83 | 10,966 | 110 | $96.67 | $230.29 | 10 | 41.98% | 9.09% |
| 21281 MB 运动 | sleeveless workout tops for women | broad | $0.91 | 19,202 | 91 | $87.98 | $168.91 | 8 | 52.09% | 8.79% |
| 21281 MB ra | razor back tanks women | broad | $0.95 | 10,182 | 69 | $70.01 | $238.89 | 11 | 29.31% | 15.94% |
| 21281 MB ra | racerback tank tops for women | broad | $0.89 | 11,203 | 70 | $66.29 | $145.93 | 7 | 45.43% | 10.00% |
| 21281 MB 运动2 | pilates tank tops for women | broad | $0.93 | 18,439 | 58 | $58.39 | $165.92 | 8 | 35.19% | 13.79% |
| 21281 MB 运动2 | workout tank tops for women | broad | $0.98 | 5,192 | 51 | $47.53 | $39.68 | 2 | 119.78% | 3.92% |
| 21281 MB BRA | racerback tank with built in bra | broad | $0.89 | 6,241 | 42 | $40.01 | $161.92 | 9 | 24.71% | 21.43% |
| 21281 MB 运动 | +yoga tank tops for women | broad | $0.98 | 2,051 | 33 | $34.14 | $85.96 | 4 | 39.72% | 12.12% |
| 21281 MB BRA | built in bra tops for women | broad | $0.85 | 4,014 | 34 | $30.56 | $85.96 | 4 | 35.55% | 11.76% |
| 21281 MB 运动2 | exercise tank tops for women | broad | $0.87 | 3,947 | 32 | $29.10 | $65.97 | 3 | 44.11% | 9.38% |
| 21281 MB BRA | workout tops with built in bra | broad | $0.86 | 3,954 | 26 | $25.07 | $36.98 | 2 | 67.79% | 7.69% |
| 21281 MB BRA | sports bra tank top | broad | $0.90 | 4,079 | 27 | $24.20 | $85.96 | 4 | 28.15% | 14.81% |
| 21281 MB BRA | built in bra tank tops for women workout | broad | $0.88 | 11,580 | 25 | $24.14 | $79.36 | 4 | 30.42% | 16.00% |
| 21281 MB BRA | built in bra tank tops for women | broad | $0.82 | 1,390 | 25 | $22.75 | $22.99 | 1 | 98.96% | 4.00% |
| 21281 MB BRA | workout tank with built in bra | broad | $0.86 | 1,543 | 22 | $19.88 | $19.99 | 1 | 99.45% | 4.55% |
| 21281 MB ra | razorback tank tops for women | broad | $0.99 | 2,275 | 19 | $17.80 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB 运动2 | athletic tank tops for women | broad | $0.77 | 1,615 | 18 | $14.16 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | tank top built in bra | broad | $0.93 | 478 | 10 | $9.78 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | yoga tops for women built in bra | broad | $0.88 | 1,757 | 7 | $6.73 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB 运动2 | gym tank tops woman | broad | $0.84 | 1,195 | 7 | $6.10 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | tank with built in bra for women | broad | $0.90 | 365 | 6 | $5.61 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | sports tank tops with built in bra | broad | $0.89 | 666 | 4 | $3.64 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | padded tank tops for women | broad | $0.87 | 525 | 3 | $2.73 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB 运动 | +athletic tank tops for women | broad | $1.00 | 52 | 2 | $2.30 | $0.00 | 0 | ∞ | 0.00% |
| 21281 MB BRA | tank tops with built in bra | broad | $0.92 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +gym tank tops woman | broad | $1.00 | 7 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +running tank tops for women | broad | $1.00 | 35 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +workout tank tops for women | broad | $1.00 | 38 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +pilates tank tops for women | broad | $1.05 | 8 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +exercise tank tops for women | broad | $1.05 | 12 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1401 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | attraco tank top built in bra |  | 4,744 | 52 | $37.31 | $252.88 | 12 | 14.75% |
| 21281 MB ra | racerback tank tops for women | broad | 3,424 | 33 | $32.84 | $139.93 | 7 | 23.47% |
| 21281 MB BRA | built in bra tank tops for women | broad | 6,258 | 24 | $25.70 | $79.96 | 4 | 32.14% |
| 21281 MB 运动 | workout tops for women | broad | 2,789 | 22 | $21.89 | $0.00 | 0 | ∞ |
| 21281 MB ra | athletic tank tops for women | broad | 2,342 | 18 | $18.26 | $24.99 | 1 | 73.07% |
| 21281 Auto 紧+宽 | built in bra tank tops for women |  | 620 | 17 | $16.73 | $0.00 | 0 | ∞ |
| 21281 MB 运动2 | athletic tank tops for women | broad | 1,531 | 17 | $15.87 | $259.87 | 11 | 6.11% |
| 21281 MB ra | workout tank tops woman | broad | 2,878 | 15 | $14.85 | $104.93 | 5 | 14.15% |
| 21281 MB ra | workout tank tops woman | broad | 832 | 14 | $14.80 | $29.99 | 1 | 49.35% |
| 21281 MB 运动 | athletic tank tops for women | broad | 1,738 | 15 | $14.74 | $19.99 | 1 | 73.74% |
| 21281 MB BRA | attraco tank top built in bra | broad | 1,517 | 17 | $14.68 | $122.34 | 5 | 12.00% |
| 21281 MB 运动2 | workout tops for women | broad | 2,104 | 14 | $14.18 | $65.97 | 3 | 21.49% |
| 21281 MB BRA | built in bra tank tops for women | broad | 5,437 | 14 | $13.08 | $19.99 | 1 | 65.43% |
| 21281 MB BRA | tank tops with built in bras | broad | 694 | 12 | $12.44 | $39.98 | 2 | 31.12% |
| 21281 MB 运动2 | workout tops for women | broad | 739 | 12 | $11.92 | $79.96 | 4 | 14.91% |
| 21281 MB ra | ribbed racerback tank tops for women | broad | 727 | 11 | $11.29 | $85.96 | 4 | 13.13% |
| 21281 MB BRA | attraco tank top | broad | 873 | 11 | $11.10 | $42.98 | 2 | 25.83% |
| 21281 MB 运动2 | running tank tops for women | broad | 693 | 11 | $10.80 | $0.00 | 0 | ∞ |
| 21281 PT 闭环 | b0fxwgvcjv |  | 501 | 17 | $10.11 | $164.92 | 8 | 6.13% |
| 21281 MB BRA | tank tops with built in bras | broad | 270 | 11 | $9.53 | $19.99 | 1 | 47.67% |
| 21281 MB ra | attraco tank top built in bra | broad | 201 | 11 | $9.51 | $109.94 | 5 | 8.65% |
| 21281 MB 运动2 | workout tank tops woman | broad | 733 | 9 | $8.91 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | workout tank tops woman | broad | 840 | 9 | $8.81 | $0.00 | 0 | ∞ |
| 21281 MB ra | womens workout tank tops | broad | 543 | 9 | $8.76 | $102.95 | 5 | 8.51% |
| 21281 MB ra | padded tank tops for women | broad | 658 | 9 | $8.54 | $45.98 | 2 | 18.57% |
| 21281 MB ra | sport tank tops for women | broad | 103 | 8 | $8.42 | $145.93 | 7 | 5.77% |
| 21281 MB BRA | built in bra tank tops for women | broad | 142 | 8 | $7.27 | $22.99 | 1 | 31.62% |
| 21281 Auto 紧+宽 | racerback tank with built in bra |  | 96 | 7 | $6.95 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | built in bra tank |  | 85 | 7 | $6.77 | $0.00 | 0 | ∞ |
| 21281 MB BRA | built in bra tank tops for women | broad | 1,738 | 6 | $6.09 | $0.00 | 0 | ∞ |
| 21281 MB ra | ribbed workout tank | broad | 203 | 6 | $6.06 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | workout tops for women built in bra | broad | 99 | 6 | $6.06 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | built in bra |  | 68 | 6 | $5.92 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | tank tops with built in bras |  | 319 | 7 | $5.85 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | womens tank tops with built in bra |  | 47 | 6 | $5.68 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | built in bra tops for women |  | 101 | 6 | $5.45 | $0.00 | 0 | ∞ |
| 21281 Auto 紧+宽 | bra tank tops for women |  | 38 | 6 | $5.41 | $39.98 | 2 | 13.53% |
| 21281 MB ra | womens racerback tank tops | broad | 41 | 6 | $5.40 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | workout tank tops woman | broad | 252 | 5 | $5.08 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | padded tank tops for women | broad | 284 | 5 | $5.05 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | workout tops for women | broad | 123 | 5 | $5.05 | $0.00 | 0 | ∞ |
| 21281 MB ra | workout tank tops woman | broad | 292 | 5 | $4.95 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | padded workout tops for women | broad | 144 | 5 | $4.92 | $22.99 | 1 | 21.40% |
| 21281 Auto 紧+宽 | workout tops |  | 16 | 5 | $4.62 | $0.00 | 0 | ∞ |
| 21281 MB 运动 | tank tops with built in bras | broad | 105 | 5 | $4.53 | $19.99 | 1 | 22.66% |
| 21281 PT 闭环 | b0fxxby2dj |  | 72 | 6 | $4.20 | $24.99 | 1 | 16.81% |
| 21281 MB ra | sphinx cat yoga racerback tank top | broad | 60 | 4 | $4.16 | $0.00 | 0 | ∞ |
| 21281 MB BRA | racerback tank with built in bra | broad | 129 | 4 | $4.11 | $22.99 | 1 | 17.88% |
| 21281 MB 运动 | athletic tank tops for women | broad | 35 | 4 | $4.08 | $0.00 | 0 | ∞ |
| 21281 MB ra | razor back tanks women built in bra | broad | 46 | 4 | $4.03 | $0.00 | 0 | ∞ |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（7 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | 21281 Auto 紧+宽 | 41,868 | 629 | $546.11 | $1,176.12 | 57 | 46.43% |
| 21281 MB ra | 21281 MB ra | 63,701 | 459 | $448.17 | $2,162.94 | 101 | 20.72% |
| 21281 MB BRA | 21281 MB BRA | 68,747 | 436 | $410.70 | $1,046.29 | 51 | 39.25% |
| 21281 MB 运动 | 21281 MB 运动 | 50,662 | 351 | $347.90 | $947.64 | 45 | 36.71% |
| 21281 MB 运动2 | 21281 MB 运动2 | 47,573 | 275 | $261.49 | $977.24 | 44 | 26.76% |
| 21281 PT 闭环 | 21281 PT 闭环 | 7,225 | 62 | $39.96 | $384.82 | 17 | 10.38% |
| 21281 Auto 同 | 21281 Auto 同 | 925 | 6 | $5.28 | $0.00 | 0 | ∞ |

## 八、洞察与建议
1. **整体表现**：7 个活动合计花费 $2,060.60、销售额 $6,695.05、ACoS 30.78%、订单 315 单、ROAS 3.25。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 88%**：7 活动每日预算合计 $78，30 天上限 $2,340，实际花费 $2,061（88%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高ACoS活动**：21281 Auto 紧+宽（ACoS 46.43%，花费 $546.11） 需重点优化：检查搜索词、降低出价或收紧匹配。
4. **高效活动**：21281 PT 闭环（ACoS 10.4%，17单） 表现健康，可适当加预算放大。
5. **建议否定词**：搜索词中花费 ≥$15 但零订单的词共 2 个（合计花费 $38.62）：workout tops for women（$21.89）、built in bra tank tops for women（$16.73）。建议添加为否定关键词。
6. **低效关键词**：关键词中花费 ≥$10 零订单的共 2 个（合计 $31.96）：razorback tank tops for women（$17.80）、athletic tank tops for women（$14.16）。建议降价或暂停。
7. **品牌词效应**：品牌相关搜索词（含 attraco）共 31 单、花费 $76.49、销售额 $677.06、ACoS 11.3%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
8. **主力关键词**：womens racerback tank tops（broad，花费 $294.07，ACoS 16.54%）、work out tops gym for women（broad，花费 $123.32，ACoS 24.38%）、running tank tops for women（broad，花费 $106.21，ACoS 15.05%） 为花费最高关键词，需持续监控。

---
*数据来源：领星广告报表接口快照（2026-09-28），周期 2026-08-30 ~ 09-28（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*