# 广告分析 · MSKU 21283（2026-08-30 ~ 09-28（近30天））

**店铺** USATTRACO-US（sid 110） · **13 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-28

> 预算使用率 64%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $2,030.81 | 广告销售额 | $5,922.14 |
| ACoS | 34.29% | ROAS | 2.92 |
| 广告订单 | 283 | CPA | $7.18 |
| 曝光 | 349,129 | 点击 | 2,270 |
| CTR | 0.65% | CPC | $0.89 |
| CVR | 12.47% | 日预算合计 | $106 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21283 AT2 | 手动 | $20 | $467.32 | $1,787.19 | 26.15% | 85 | 35,678 | 465 | 1.30% | $1.00 | 18.28% | 23.0% |
| 21283 MB-bra | 手动 | $10 | $393.01 | $1,128.92 | 34.81% | 54 | 55,914 | 399 | 0.71% | $0.98 | 13.53% | 19.4% |
| 21283 MB-SR | 手动 | $10 | $265.92 | $715.03 | 37.19% | 32 | 49,832 | 278 | 0.56% | $0.96 | 11.51% | 13.1% |
| 21283 MB-大词 | 手动 | $8 | $264.02 | $689.16 | 38.31% | 34 | 46,224 | 283 | 0.61% | $0.93 | 12.01% | 13.0% |
| 21283 ME-转化 | 手动 | $15 | $222.32 | $634.67 | 35.03% | 30 | 45,284 | 283 | 0.62% | $0.79 | 10.60% | 10.9% |
| 21283 MT | 手动 | $3 | $106.43 | $339.83 | 31.32% | 16 | 25,464 | 168 | 0.66% | $0.63 | 9.52% | 5.2% |
| 21283 MP-核心 | 手动 | $7 | $96.51 | $123.60 | 78.08% | 6 | 15,853 | 109 | 0.69% | $0.89 | 5.50% | 4.8% |
| 21283 MB-stripe/spaghetti | 手动 | $5 | $81.69 | $254.86 | 32.05% | 14 | 15,798 | 118 | 0.75% | $0.69 | 11.86% | 4.0% |
| 21283 MB-bra2 | 手动 | $8 | $39.58 | $104.95 | 37.71% | 5 | 4,938 | 48 | 0.97% | $0.82 | 10.42% | 1.9% |
| 21283 MB-BT | 手动 | $5 | $27.73 | $42.98 | 64.52% | 2 | 3,131 | 31 | 0.99% | $0.89 | 6.45% | 1.4% |
| 21283 MP-肩带 | 手动 | $5 | $26.77 | $37.98 | 70.48% | 2 | 8,189 | 32 | 0.39% | $0.84 | 6.25% | 1.3% |
| 21283 MB-条纹 | 手动 | $5 | $26.25 | $62.97 | 41.69% | 3 | 2,567 | 38 | 1.48% | $0.69 | 7.89% | 1.3% |
| 21271 21283 21075 21221 SB | 手动 | $5 | $13.26 | $0.00 | ∞ | 0 | 40,257 | 18 | 0.04% | $0.74 | 0.00% | 0.7% |
| **合计** | -- | $106/天 | **$2,030.81** | **$5,922.14** | **34.29%** | **283** | 349,129 | 2,270 | 0.65% | $0.89 | 12.47% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-30 | $63.53 | $123.94 | 6 | 51.26% |
| 2026-08-31 | $71.21 | $297.55 | 14 | 23.93% |
| 2026-09-01 | $71.89 | $180.32 | 8 | 39.87% |
| 2026-09-02 | $74.72 | $127.64 | 6 | 58.54% |
| 2026-09-03 | $72.36 | $219.89 | 11 | 32.91% |
| 2026-09-04 | $73.85 | $180.02 | 8 | 41.02% |
| 2026-09-05 | $79.18 | $156.32 | 8 | 50.65% |
| 2026-09-06 | $74.94 | $114.94 | 6 | 65.20% |
| 2026-09-07 | $73.95 | $469.66 | 22 | 15.75% |
| 2026-09-08 | $74.99 | $179.87 | 8 | 41.69% |
| 2026-09-09 | $64.22 | $324.83 | 17 | 19.77% |
| 2026-09-10 | $70.71 | $260.87 | 13 | 27.11% |
| 2026-09-11 | $62.43 | $114.94 | 6 | 54.32% |
| 2026-09-12 | $64.08 | $79.97 | 4 | 80.13% |
| 2026-09-13 | $62.61 | $329.84 | 15 | 18.98% |
| 2026-09-14 | $68.66 | $179.91 | 9 | 38.16% |
| 2026-09-15 | $61.82 | $62.97 | 3 | 98.17% |
| 2026-09-16 | $81.36 | $171.92 | 8 | 47.32% |
| 2026-09-17 | $61.26 | $194.91 | 9 | 31.43% |
| 2026-09-18 | $71.03 | $188.91 | 9 | 37.60% |
| 2026-09-19 | $69.08 | $188.91 | 9 | 36.57% |
| 2026-09-20 | $72.36 | $254.88 | 12 | 28.39% |
| 2026-09-21 | $63.02 | $291.86 | 14 | 21.59% |
| 2026-09-22 | $62.68 | $165.91 | 8 | 37.78% |
| 2026-09-23 | $73.98 | $104.75 | 5 | 70.63% |
| 2026-09-24 | $76.68 | $424.18 | 19 | 18.08% |
| 2026-09-25 | $69.72 | $242.88 | 12 | 28.71% |
| 2026-09-26 | $77.01 | $109.64 | 6 | 70.24% |
| 2026-09-27 | $67.48 | $179.91 | 8 | 37.51% |
| 2026-09-28 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 141 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21283 MB-bra | built in bra tank | broad | $0.83 | 32,120 | 219 | $218.11 | $700.34 | 33 | 31.14% | 15.07% |
| 21283 ME-转化 | built in bra tank tops for women | exact | $0.90 | 13,250 | 94 | $76.61 | $253.87 | 12 | 30.18% | 12.77% |
| 21283 MB-SR | seamless tank tops with built in bra | broad | $0.95 | 13,795 | 72 | $69.12 | $119.94 | 6 | 57.63% | 8.33% |
| 21283 MB-大词 | tank tops for women | broad | $0.87 | 7,652 | 69 | $62.70 | $99.95 | 5 | 62.73% | 7.25% |
| 21283 ME-转化 | tank tops with built in bras | exact | $0.90 | 10,186 | 70 | $59.41 | $77.96 | 4 | 76.21% | 5.71% |
| 21283 MB-SR | tank tops with built in bras | broad | $0.95 | 11,359 | 58 | $53.93 | $208.90 | 10 | 25.82% | 17.24% |
| 21283 MB-大词 | yoga tank tops | broad | $0.90 | 12,494 | 53 | $51.75 | $222.69 | 11 | 23.24% | 20.75% |
| 21283 ME-转化 | attraco tank top built in bra | exact | $0.70 | 10,667 | 64 | $46.63 | $276.85 | 13 | 16.84% | 20.31% |
| 21283 MP-核心 | tank tops for women | phrase | $0.85 | 5,787 | 46 | $39.74 | $74.62 | 4 | 53.26% | 8.70% |
| 21283 MB-大词 | workout tanks for women | broad | $0.90 | 7,775 | 40 | $37.84 | $39.98 | 2 | 94.65% | 5.00% |
| 21283 MB-stripe/spaghetti | thin strap tank top built in bra | broad | $0.68 | 7,066 | 54 | $37.80 | $149.92 | 8 | 25.21% | 14.81% |
| 21283 MB-SR | ribbed tank tops for women built in bra | broad | $0.97 | 5,621 | 32 | $30.71 | $222.87 | 9 | 13.78% | 28.13% |
| 21283 MB-bra | workout tank with built in bra | broad | $0.88 | 4,553 | 31 | $29.72 | $142.33 | 7 | 20.88% | 22.58% |
| 21283 MB-bra | tank tops with built in bras | broad | $0.88 | 3,406 | 30 | $29.59 | $39.98 | 2 | 74.01% | 6.67% |
| 21283 MP-核心 | workout tops for women | phrase | $0.87 | 5,254 | 31 | $28.31 | $48.98 | 2 | 57.80% | 6.45% |
| 21283 MB-大词 | workout tank tops | broad | $0.90 | 4,574 | 30 | $28.21 | $19.69 | 1 | 143.27% | 3.33% |
| 21283 MB-bra | workout tops for women built in bra | broad | $0.88 | 3,151 | 28 | $27.21 | $19.99 | 1 | 136.12% | 3.57% |
| 21283 MB-大词 | gym tops for women | broad | $0.90 | 4,147 | 27 | $25.89 | $14.99 | 1 | 172.72% | 3.70% |
| 21283 MB-大词 | athletic tank tops for women | broad | $0.90 | 5,407 | 27 | $25.63 | $191.91 | 9 | 13.36% | 33.33% |
| 21283 MB-bra | yoga tops for women built in bra | broad | $0.88 | 3,961 | 26 | $24.58 | $126.34 | 6 | 19.46% | 23.08% |
| 21283 MP-肩带 | thin strap tank top built in bra | broad | $0.82 | 7,610 | 29 | $24.37 | $37.98 | 2 | 64.17% | 6.90% |
| 21283 MB-SR | racerback tank top with built in bra | broad | $0.88 | 4,319 | 23 | $22.87 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-大词 | workout tops for women | broad | $0.85 | 1,077 | 26 | $21.96 | $99.95 | 5 | 21.97% | 19.23% |
| 21283 ME-转化 | workout tops for women | exact | $0.76 | 5,504 | 29 | $21.65 | $25.99 | 1 | 83.30% | 3.45% |
| 21283 MB-bra | tank top built in bra | broad | $0.90 | 1,720 | 21 | $21.29 | $39.98 | 2 | 53.25% | 9.52% |
| 21283 MB-bra | built in bra tank tops for women | broad | $0.88 | 2,228 | 19 | $18.76 | $39.97 | 2 | 46.94% | 10.53% |
| 21283 MB-SR | seamless stretchy yoga tank tops | broad | $0.95 | 3,009 | 19 | $18.43 | $87.95 | 4 | 20.96% | 21.05% |
| 21283 MB-SR | ribbed workout tank | broad | $0.90 | 2,878 | 20 | $18.07 | $23.39 | 1 | 77.26% | 5.00% |
| 21283 MB-SR | racerback tank with built in bra | broad | $0.90 | 3,023 | 18 | $17.52 | $0.00 | 0 | ∞ | 0.00% |
| 21283 ME-转化 | built in bra tank | exact | $0.75 | 5,022 | 20 | $13.99 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped workout top | broad | $0.85 | 670 | 22 | $13.83 | $62.97 | 3 | 21.96% | 13.64% |
| 21283 MB-BT | womens racerback tank tops | broad | $0.90 | 861 | 13 | $11.59 | $42.98 | 2 | 26.97% | 15.38% |
| 21283 MB-stripe/spaghetti | striped workout tank | broad | $0.68 | 604 | 15 | $10.19 | $19.99 | 1 | 50.98% | 6.67% |
| 21283 MB-SR | white tank top built in bra | broad | $0.92 | 1,915 | 10 | $9.95 | $51.98 | 2 | 19.14% | 20.00% |
| 21283 MB-bra2 | workout top for women built in bra | broad | $0.85 | 890 | 11 | $9.35 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-SR | racerback tank tops for women | broad | $0.92 | 1,106 | 9 | $8.84 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-SR | ribbed workout tank tops for women | broad | $0.95 | 712 | 9 | $8.63 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | black and white workout top | broad | $0.68 | 2,871 | 12 | $8.31 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | striped workout top | broad | $0.68 | 519 | 12 | $7.97 | $39.98 | 2 | 19.93% | 16.67% |
| 21283 MP-核心 | workout tank tops | phrase | $0.87 | 871 | 9 | $7.79 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra | workout tank with sewn in bra | broad | $0.88 | 1,233 | 8 | $7.36 | $19.99 | 1 | 36.82% | 12.50% |
| 21283 MB-bra2 | womens tank tops with built in bra | broad | $0.85 | 728 | 9 | $7.18 | $24.99 | 1 | 28.73% | 11.11% |
| 21283 MB-bra | womens tank tops with built in bra | broad | $0.88 | 2,266 | 7 | $6.79 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | yoga tank tops | phrase | $0.87 | 2,589 | 7 | $6.42 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra | tank top with sewn in bra | broad | $0.88 | 686 | 6 | $5.86 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-大词 | womens workout tops | broad | $0.90 | 1,299 | 5 | $4.52 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra2 | tank top with sewn in bra | broad | $0.85 | 645 | 6 | $4.48 | $59.97 | 3 | 7.47% | 50.00% |
| 21283 MB-bra2 | tank with sewn in bra for women | broad | $0.85 | 448 | 5 | $4.25 | $19.99 | 1 | 21.26% | 20.00% |
| 21283 MB-bra2 | women tank top with built in bra | broad | $0.85 | 437 | 5 | $4.25 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra2 | padded tank top for women | broad | $0.85 | 278 | 5 | $4.18 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | black and white workout top | broad | $0.85 | 714 | 5 | $4.12 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-大词 | women sports tank | broad | $0.90 | 872 | 4 | $3.90 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | workout tops for women | broad | $0.75 | 17,126 | 5 | $3.72 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped workout tank | broad | $0.85 | 289 | 5 | $3.64 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | gym tops for women | phrase | $0.87 | 247 | 4 | $3.61 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | racerback tank top | broad | $0.90 | 189 | 4 | $3.60 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | athletic tank tops for women | phrase | $0.87 | 262 | 4 | $3.55 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | racerback tank tops for women | broad | $0.90 | 486 | 4 | $3.54 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | racerback thin strap tank | broad | $0.68 | 394 | 5 | $3.51 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-SR | longline sports bras for women | broad | $0.95 | 700 | 3 | $2.91 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-SR | white workout tank | broad | $0.95 | 439 | 3 | $2.91 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra | sewn in padded tank top | broad | $0.88 | 189 | 3 | $2.87 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | striped tank with built in bra | broad | $0.68 | 1,480 | 4 | $2.80 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | racerback tank with built-in bra | broad | $0.90 | 158 | 3 | $2.70 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | racerback tank tops for women built in bra | broad | $0.90 | 1,070 | 3 | $2.70 | $0.00 | 0 | ∞ | 0.00% |
| 21283 ME-转化 | ribbed tank tops for women built in bra | exact | $0.90 | 254 | 3 | $2.70 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | women sports tank | phrase | $0.87 | 87 | 3 | $2.64 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra2 | built in bra tank top for women | broad | $0.85 | 383 | 3 | $2.55 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped tank with built in bra | broad | $0.85 | 563 | 3 | $2.55 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | built in bra tank | broad | $0.75 | 6,556 | 3 | $2.25 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap tops for women | broad | $0.68 | 391 | 3 | $2.10 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap tank top | broad | $0.68 | 771 | 3 | $2.10 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | thin strap tank tops for women | broad | $0.68 | 432 | 3 | $2.09 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | womens workout tops | phrase | $0.87 | 365 | 2 | $1.81 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | racer back gym tops for women | broad | $0.90 | 82 | 2 | $1.80 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | workout tanks for women | phrase | $0.87 | 282 | 2 | $1.74 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra2 | sewn in padded tank top | broad | $0.85 | 312 | 2 | $1.70 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra2 | workout tank with sewn in bra | broad | $0.85 | 382 | 2 | $1.64 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-大词 | women yoga tops | broad | $0.90 | 928 | 2 | $1.62 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | attraco tank top built in bra | broad | $0.75 | 58 | 2 | $1.50 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | tank tops with built in bras | broad | $0.75 | 10,979 | 2 | $1.50 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap camisole | broad | $0.68 | 390 | 2 | $1.40 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | striped workout bra | broad | $0.68 | 256 | 2 | $1.40 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | athletic tank tops for women | broad | $0.75 | 2,851 | 2 | $1.33 | $0.00 | 0 | ∞ | 0.00% |
| 21283 ME-转化 | striped workout tank | exact | $0.90 | 273 | 3 | $1.33 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | striped sports bra | broad | $0.70 | 356 | 2 | $1.32 | $44.97 | 3 | 2.94% | 150.00% |
| 21283 MB-SR | spaghetti strap camisole | broad | $0.97 | 135 | 1 | $1.06 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-SR | padded workout top | broad | $0.95 | 166 | 1 | $0.97 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | razor back tanks women | broad | $0.90 | 79 | 1 | $0.90 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-BT | yoga racerback tank tops for women | broad | $0.90 | 206 | 1 | $0.90 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-核心 | women yoga tops | phrase | $0.87 | 109 | 1 | $0.90 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-bra | tank with sewn in bra for women | broad | $0.88 | 112 | 1 | $0.87 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped workout bra | broad | $0.85 | 97 | 1 | $0.85 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-肩带 | spaghetti strap tops for women | broad | $0.85 | 205 | 1 | $0.85 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-肩带 | racerback thin strap tank | broad | $0.85 | 70 | 1 | $0.81 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | racerback tank with built in bra | broad | $0.75 | 46 | 1 | $0.75 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | sewn in bra tank top | broad | $0.75 | 1,673 | 1 | $0.75 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | tank top with built in bra | broad | $0.75 | 149 | 1 | $0.75 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MP-肩带 | spaghetti strap tank top | phrase | $0.85 | 7 | 1 | $0.74 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | workout tank tops women built in bra | broad | $0.75 | 7 | 1 | $0.71 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap racerback tank top | broad | $0.68 | 268 | 1 | $0.70 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped workout top | phrase | $0.80 | 18 | 1 | $0.69 | $0.00 | 0 | ∞ | 0.00% |
| 21283 MB-条纹 | striped workout tank | phrase | $0.80 | 15 | 1 | $0.57 | $0.00 | 0 | ∞ | 0.00% |
| 21271 21283 21075 21221 SB | built in bra tank tops for women | broad | $0.75 | 372 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | workout tank tops for women | broad | $0.75 | 349 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | yoga tops for women built in bra | broad | $0.75 | 40 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | full back tank with built in bra | broad | $0.75 | 10 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | padded tank tops for women | broad | $0.75 | 41 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-bra2 | yoga top for women built in bra | broad | $0.85 | 435 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-bra | tank top with built in bra for women | broad | $0.92 | 292 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | black workout top | broad | $0.95 | 205 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | spaghetti strap tank top | broad | $0.97 | 68 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | racerback thin strap tank | broad | $0.95 | 30 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | padded tank tops for women | broad | $0.95 | 327 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | thin strap tank tops for women | broad | $0.97 | 32 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tanks for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | tank tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | womens workout tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | athletic tank tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | women sports tank | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | women yoga tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tank tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | yoga tank tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | gym tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | black and white workout top | phrase | $0.80 | 11 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped sports bra | broad | $0.85 | 173 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped sports bra | phrase | $0.80 | 9 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped tank with built in bra | phrase | $0.80 | 8 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped workout bra | phrase | $0.80 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 ME-转化 | attraco tank top sewn in bra | exact | $0.70 | 156 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap racerback tank top | broad | $0.85 | 60 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank tops for women | broad | $0.85 | 54 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap camisole | broad | $0.85 | 21 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tank top | broad | $0.85 | 162 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank top built in bra | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap camisole | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank tops for women | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tops for women | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap racerback tank top | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | racerback thin strap tank | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1469 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21283 AT2 | attraco tank top built in bra |  | 9,617 | 80 | $77.85 | $400.51 | 19 | 19.44% |
| 21283 ME-转化 | built in bra tank tops for women | exact | 12,451 | 87 | $70.39 | $233.88 | 11 | 30.10% |
| 21283 ME-转化 | attraco tank top built in bra | exact | 9,656 | 64 | $46.63 | $276.85 | 13 | 16.84% |
| 21283 ME-转化 | tank tops with built in bras | exact | 5,918 | 50 | $42.14 | $77.96 | 4 | 54.05% |
| 21283 MB-SR | attraco tank top built in bra | broad | 2,668 | 23 | $21.81 | $119.94 | 6 | 18.18% |
| 21283 ME-转化 | workout tops for women | exact | 4,456 | 29 | $21.65 | $25.99 | 1 | 83.30% |
| 21283 MB-SR | tank tops with built in bras | broad | 1,954 | 19 | $18.31 | $59.97 | 3 | 30.53% |
| 21283 MP-核心 | workout tops for women | phrase | 1,819 | 16 | $14.65 | $48.98 | 2 | 29.91% |
| 21283 ME-转化 | built in bra tank | exact | 3,310 | 20 | $13.99 | $0.00 | 0 | ∞ |
| 21283 MB-SR | tank top with built in bra | broad | 960 | 14 | $13.55 | $19.99 | 1 | 67.78% |
| 21283 MB-stripe/spaghetti | built in bra tank | broad | 1,359 | 17 | $11.90 | $79.96 | 4 | 14.88% |
| 21283 MB-stripe/spaghetti | built in bra tank tops for women | broad | 1,476 | 16 | $11.20 | $0.00 | 0 | ∞ |
| 21283 MB-bra | built in bra tank tops for women | broad | 665 | 11 | $11.06 | $0.00 | 0 | ∞ |
| 21283 MP-核心 | built in bra tank tops for women | phrase | 2,539 | 12 | $10.76 | $54.65 | 3 | 19.69% |
| 21283 ME-转化 | tank top with built in bra | exact | 971 | 12 | $10.35 | $0.00 | 0 | ∞ |
| 21283 MB-bra | built in bra tank | broad | 574 | 10 | $9.98 | $0.00 | 0 | ∞ |
| 21283 MB-SR | ribbed tank tops for women built in bra | broad | 302 | 9 | $8.59 | $42.98 | 2 | 19.99% |
| 21283 MB-bra | tank with built in bra | broad | 308 | 8 | $8.15 | $0.00 | 0 | ∞ |
| 21283 MP-核心 | workout tops for women built in bra | phrase | 703 | 8 | $7.41 | $0.00 | 0 | ∞ |
| 21283 AT2 | attraco tank top built in bra |  | 344 | 8 | $7.33 | $128.94 | 6 | 5.68% |
| 21283 MB-条纹 | striped workout tank | broad | 193 | 13 | $7.20 | $62.97 | 3 | 11.43% |
| 21283 AT2 | crz yoga |  | 638 | 7 | $6.89 | $53.98 | 2 | 12.76% |
| 21283 AT2 | tank tops with built in bras |  | 362 | 6 | $6.33 | $0.00 | 0 | ∞ |
| 21283 AT2 | tank with built in bra |  | 51 | 6 | $6.32 | $0.00 | 0 | ∞ |
| 21283 AT2 | built in bra tank tops for women |  | 204 | 6 | $6.24 | $0.00 | 0 | ∞ |
| 21283 MB-bra | tanks with built in bra | broad | 143 | 6 | $6.02 | $0.00 | 0 | ∞ |
| 21283 MB-SR | tank top with built in bra | broad | 280 | 6 | $5.94 | $59.95 | 2 | 9.91% |
| 21283 MB-bra | racerback tank with built in bra | broad | 408 | 6 | $5.83 | $0.00 | 0 | ∞ |
| 21283 AT2 | crz yoga tank tops |  | 1,250 | 6 | $5.77 | $0.00 | 0 | ∞ |
| 21283 MB-SR | tank tops with built in bras | broad | 1,147 | 6 | $5.70 | $0.00 | 0 | ∞ |
| 21283 AT2 | tank tops with built in bras |  | 462 | 6 | $5.55 | $19.99 | 1 | 27.76% |
| 21283 MP-肩带 | built in bra tank | broad | 1,144 | 6 | $5.07 | $0.00 | 0 | ∞ |
| 21283 MB-stripe/spaghetti | white workout tank | broad | 648 | 7 | $4.86 | $0.00 | 0 | ∞ |
| 21283 MB-大词 | built in bra tank tops for women | broad | 180 | 5 | $4.70 | $0.00 | 0 | ∞ |
| 21283 MP-肩带 | built in bra tank tops for women | broad | 1,913 | 5 | $4.24 | $17.99 | 1 | 23.57% |
| 21283 AT2 | workout tank with built in bra |  | 26 | 4 | $4.20 | $19.99 | 1 | 21.01% |
| 21283 MB-SR | built in bra tank tops for women | broad | 108 | 4 | $4.13 | $0.00 | 0 | ∞ |
| 21283 AT2 | workout tops for women |  | 173 | 4 | $4.00 | $0.00 | 0 | ∞ |
| 21283 MB-大词 | workout tank tops woman | broad | 92 | 4 | $3.87 | $0.00 | 0 | ∞ |
| 21283 MB-SR | racerback tank with built in bra | broad | 160 | 4 | $3.72 | $0.00 | 0 | ∞ |
| 21283 MB-bra | built in bra tank tops for women | broad | 109 | 4 | $3.68 | $0.00 | 0 | ∞ |
| 21283 MB-条纹 | striped workout top | broad | 186 | 5 | $3.68 | $0.00 | 0 | ∞ |
| 21283 MB-SR | tank tops with built in bras | broad | 133 | 4 | $3.67 | $0.00 | 0 | ∞ |
| 21283 MB-stripe/spaghetti | striped workout tank | broad | 31 | 5 | $3.30 | $0.00 | 0 | ∞ |
| 21283 MB-bra | tank tops with built in bras | broad | 72 | 3 | $3.20 | $0.00 | 0 | ∞ |
| 21283 MB-bra | built in bra tank tops for women | broad | 598 | 4 | $3.19 | $0.00 | 0 | ∞ |
| 21283 MB-bra | padded tank tops for women | broad | 13 | 3 | $3.09 | $0.00 | 0 | ∞ |
| 21283 MB-bra | tank tops with built in bras | broad | 21 | 3 | $3.05 | $39.98 | 2 | 7.63% |
| 21283 MB-大词 | crz yoga tank tops built in bra | broad | 32 | 3 | $3.03 | $0.00 | 0 | ∞ |
| 21283 MB-bra | maggies tanks built in bra | broad | 309 | 3 | $3.02 | $0.00 | 0 | ∞ |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（13 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21283 AT2 | 21283 AT2 | 35,678 | 465 | $467.32 | $1,787.19 | 85 | 26.15% |
| 21283 MB-bra | 21283 MB-bra | 55,917 | 399 | $393.01 | $1,128.92 | 54 | 34.81% |
| 21283 MB-SR | 21283 MB-SR | 49,839 | 278 | $265.92 | $715.03 | 32 | 37.19% |
| 21283 MB-大词 | 21283 MB-大词 | 46,225 | 283 | $264.02 | $689.16 | 34 | 38.31% |
| 21283 ME-转化 | 21283 ME-转化 | 45,312 | 283 | $222.32 | $634.67 | 30 | 35.03% |
| 21283 MT | 21283 MT | 25,464 | 168 | $106.43 | $339.83 | 16 | 31.32% |
| 21283 MP-核心 | 21283 MP-核心 | 15,853 | 109 | $96.51 | $123.60 | 6 | 78.08% |
| 21283 MB-stripe/spaghetti | 21283 MB-stripe/spaghetti | 15,798 | 118 | $81.69 | $254.86 | 14 | 32.05% |
| 21283 MB-bra2 | 21283 MB-bra2 | 4,938 | 48 | $39.58 | $104.95 | 5 | 37.71% |
| 21283 MB-BT | 21283 MB-Back | 3,131 | 31 | $27.73 | $42.98 | 2 | 64.52% |
| 21283 MP-肩带 | 21283 MP-肩带 | 8,189 | 32 | $26.77 | $37.98 | 2 | 70.48% |
| 21283 MB-条纹 | 21283 MB-条纹 | 2,567 | 38 | $26.25 | $62.97 | 3 | 41.69% |
| 21271 21283 21075 21221 SB | 21271 21283 21075 21221 SB | 40,257 | 18 | $13.26 | $0.00 | 0 | ∞ |

## 八、洞察与建议
1. **整体表现**：13 个活动合计花费 $2,030.81、销售额 $5,922.14、ACoS 34.29%、订单 283 单、ROAS 2.92。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 64%**：13 活动每日预算合计 $106，30 天上限 $3,180，实际花费 $2,031（64%）。预算尚未吃满，投放量仍有提升空间——建议先清理低效花费（见下方否定词/低效关键词）再考虑放量。
3. **高ACoS活动**：21283 MP-核心（ACoS 78.08%，花费 $96.51）、21283 MB-BT（ACoS 64.52%，花费 $27.73）、21283 MP-肩带（ACoS 70.48%，花费 $26.77）、21283 MB-条纹（ACoS 41.69%，花费 $26.25） 需重点优化：检查搜索词、降低出价或收紧匹配。
4. **低效关键词**：关键词中花费 ≥$10 零订单的共 3 个（合计 $54.38）：racerback tank top with built in bra（$22.87）、racerback tank with built in bra（$17.52）、built in bra tank（$13.99）。建议降价或暂停。
5. **品牌词效应**：品牌相关搜索词（含 attraco）共 66 单、花费 $166.01、销售额 $1,428.39、ACoS 11.6%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
6. **主力关键词**：built in bra tank（broad，花费 $218.11，ACoS 31.14%）、built in bra tank tops for women（exact，花费 $76.61，ACoS 30.18%）、seamless tank tops with built in bra（broad，花费 $69.12，ACoS 57.63%） 为花费最高关键词，需持续监控。

---
*数据来源：领星广告报表接口快照（2026-09-28），周期 2026-08-30 ~ 09-28（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*